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Why I started CleanCRM

After years of working with CRMs, I saw the same issues over and over again:

  • Inconsistent data
  • Broken or confusing pipelines
  • Reports no one trusts
  • Workarounds that create more work

I started CleanCRM to help businesses cut through the noise, clean up their systems, and finally get the clarity they need to make better decisions and drive revenue.

Clean data isn't just about tidiness.  It's about confidence in every decision you make.  

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One person (1)
95%
Data Accuracy
50% Less
Manual Admin Work
3x Faster
Customer Lookup

My services

Data Cleanup

Remove duplicates, standardise fields, clean contact records, merge companies, and archive junk data — so your team works from a CRM they can trust.

Reporting Accuracy

Repair dashboards, attribution, and source tracking so leadership stops second-guessing the numbers and starts making faster decisions. 

Ongoing Maintenance

Monthly CRM hygiene checks to stop your system getting messy again, with a dedicated expert who knows your setup.

My mission
To give every small business a CRM they can trust — so they can focus on relationships, not data.

My values

Clarity over complexity

I don't hide behind jargon or dashboards. I tell you plainly what was wrong, what I fixed, and what it means for your business.

Ownership

I treat your CRM like it's my own — taking full responsibility for the quality of my work and standing behind every cleanup I deliver.

Efficiency by design

Combining human expertise with AI means you get enterprise-level results without the enterprise timeline or price tag.

CRM insights from the trenches

I share what I'm seeing inside real CRMs — common mistakes, quick wins, and how to stop bad data from costing you deals.

No fluff, just useful.